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CEO Sales Guide

Helpful resource for Presidents, CEOs, and Business Owners to understand the people, systems and strategies that impact sales and business growth

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    The Executive Leadership Playbook: How C-Suite Leaders Drive Sales Growth
    FEATURED ARTICLE

    The Executive Leadership Playbook: How C-Suite Leaders Drive Sales Growth

    Most companies treat sales as a separate department—something that happens "over there" while the rest of the organization focuses on their core ...

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    A Sales Manager’s Blueprint for Coaching and Accountability
    FEATURED ARTICLE

    A Sales Manager’s Blueprint for Coaching and Accountability

    In today's sales environment, leaders face unprecedented challenges—hybrid teams working across time zones, constantly shifting markets, and fierce ...

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    Sales Hiring as a Growth Strategy
    FEATURED ARTICLE

    Sales Hiring as a Growth Strategy

    Hiring great salespeople has never been more critical—or more challenging. The stakes are high. A single bad hire can cost your company more than ...

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    The 90-Day Sales Manager Playbook: How to Start Strong and Succeed
    FEATURED ARTICLE

    The 90-Day Sales Manager Playbook: How to Start Strong and Succeed

    As a new sales manager, your first 90 days will either set you up for success—or create challenges that you will need to fix down the road. Whether ...

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    Creating a Client Scorecard
    FEATURED ARTICLE

    Creating a Client Scorecard

    We have been working with a lot of our middle market clients lately on implementing or refining scorecards for sales or sales leadership roles. The ...

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    Top 5 Mistakes Your VP of Sales Makes at Trade Shows
    Qualification & Discovery
    Top 5 Mistakes Your VP of Sales Makes at Trade Shows

    If you are the person who signs the checks (the President, CEO or business owner) for all of the ...

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    Sales Leap Every Year!
    Sales Hiring
    Sales Leap Every Year!

    What would your revenue look like if your sales team had one extra day to sell every year? This year we ...

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    Sales Vision - Gap Between What Is/hat Could Be
    Sales Techniques
    Sales Vision - Gap Between What Is/hat Could Be

    Here's another excellent Ted Talk with an important lesson for your sales team. In this 18-minute ...

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    Sales Focus - The $2,000 Cup of Coffee
    Qualification & Discovery
    Sales Focus - The $2,000 Cup of Coffee

    My friend and client Bob Scherer took an exercise I had given to his sales team one step further and ...

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    Focus on Sales Process, Not Outcomes
    Sales Hiring
    Focus on Sales Process, Not Outcomes

    I recently finished reading Moneyball by Michael Lewis (I still look forward to watching the movie). ...

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    Fast Start - Getting Your Sales Team Set for Strong 2012
    Leadership & Management
    Fast Start - Getting Your Sales Team Set for Strong 2012

    Most of our clients have longer sales cycles, ranging from 2 to 3 months up to 6 months or longer. ...

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    Focus on Sales Activity
    Sales Process
    Focus on Sales Activity

    I enjoyed reading another great post by Anthony Iannarino last week, The Case for Activity Goals and ...

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    The 10 Keys to an Effective Sales Hiring Process
    Sales Hiring
    The 10 Keys to an Effective Sales Hiring Process

    Our friend and mentor Dave Kurlan - a top-rated speaker, best-selling author, sales thought leader and ...

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    Intelligent Conversations
    Qualification & Discovery
    Effective Sales Listening

    The first thing a sales person needs to do to listen more effectively is to stop talking. We've all ...

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    Growing Your Sales Team On Purpose
    Sales Hiring
    Growing Your Sales Team On Purpose

    Change is inevitable. Growth is intentional.

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    Sales Winners and Sales Losers
    Sales Techniques
    Sales Winners and Sales Losers

    Top producing sales people understand that every sales win - just like every sales loss - is temporary. ...

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    Golden Rule of Sales Leadership
    Leadership & Management
    Golden Rule of Sales Leadership

    Do you remember the golden rule you learned in 1st grade?

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    Are You Selling Price or Building the Case for Value?
    Qualification & Discovery
    Are You Selling Price or Building the Case for Value?

    Many sales people struggle with how to handle pricing objections because they fail to build the case for ...

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    Customer 2.0 - Death of Your Sales Team?
    Qualification & Discovery
    Customer 2.0 - Death of Your Sales Team?

    When Dave Kurlan spoke to a group of Milwaukee CEO's a few weeks ago, one of the key points many ...

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    Building An Over-Achieving Sales Team - Relentless Prospecting
    Sales Hiring
    Building An Over-Achieving Sales Team - Relentless Prospecting

    As a general rule I tell our sales force development clients that a new sales person should spend at ...

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    Building An Over-Achieving Sales Team - Outlook & Attitude
    Sales Hiring
    Building An Over-Achieving Sales Team - Outlook & Attitude

    Take a moment to write down the last time you made a major purchase from someone you didn't like. It's ...

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    Sales Advice From Mr. Spock - Use Emotion Not Logic
    Qualification & Discovery
    Sales Advice From Mr. Spock - Use Emotion Not Logic

    Sales people who use logic to convince their prospects make selling a lot harder than it needs to be. ...

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    Building An Over-Achieving Sales Team - Responsibility
    Sales Hiring
    Building An Over-Achieving Sales Team - Responsibility

    Your ability to build an over-achieving sales team at your company is directly proportional to the level ...

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    Building An Over-Achieving Sales Team - Commitment
    Sales Hiring
    Building An Over-Achieving Sales Team - Commitment

    How committed is your sales team? Are they willing to go the extra mile? Will they do whatever it takes ...

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    Increase Sales By Focusing Your Prospecting Efforts
    Prospecting
    Increase Sales By Focusing Your Prospecting Efforts

    When a sales person is struggling one of the first questions we ask is "how many people are on your ...

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    Sales Systems and Super Bowl Champions
    Prospecting
    Sales Systems and Super Bowl Champions

    What a great Super Bowl game last night! As a lifelong Green Bay Packers fan it was especially sweet. Do ...

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    Building An Over-Achieving Sales Team - Passion for Sales
    Sales Hiring
    Building An Over-Achieving Sales Team - Passion for Sales

    With so many business issues and challenges beyond your control, Presidents, CEOs, and business owners ...

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    Building An Over-Achieving Sales Team
    Sales Hiring
    Building An Over-Achieving Sales Team

    When it comes to growing your company, the list of business issues and challenges you cannot control is ...

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    Does Your Attitude Support Sales?
    Prospecting
    Does Your Attitude Support Sales?

    "Ability is what you are capable of doing. Motivation determines what you do. Attitude determines how ...

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    Will Increasing Sales Increase Company Value?
    Sales Hiring
    Will Increasing Sales Increase Company Value?

    What is your company worth? If you wanted to sell your company in 2011, what could you reasonably expect ...

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    Talk Less to Increase Sales
    Sales Techniques
    Talk Less to Increase Sales

    A recent article in the Wall Street Journal looked at which NFL announcers are the chattiest. They ...

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    Proven Sales Growth Strategy for 2011
    Sales Hiring
    Proven Sales Growth Strategy for 2011

    Hiring superior sales people is a proven sales strategy that can put your company on an entirely ...

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    Cold Call Strategies – How to Overcome Your Sales Call Reluctance
    Prospecting
    Cold Call Strategies – How to Overcome Your Sales Call Reluctance

    Believe it or not, there are sales people who absolutely thrive on making cold calls. But for most of us ...

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    2011 Sales Resolutions for Presidents, CEOs and Business Owners
    Prospecting
    2011 Sales Resolutions for Presidents, CEOs and Business Owners

    It’s the first week of a brand new year and your “To Accomplish List” has already hit a second page. ...

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    Sales Accountability Plan for 2011
    Professional Development
    Sales Accountability Plan for 2011

    In working with sales professionals for the past 21 years – as a business consultant and sales force ...

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    Year End Sales Focus – Mad Dash or Building Relationships?
    Prospecting
    Year End Sales Focus – Mad Dash or Building Relationships?

    Is your sales manager frantic this week or relaxed? Is your sales team focused on a final year-end push ...

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    Sales Forecast Management - How Strong Is Your Revenue Pipeline?
    Qualification & Discovery
    Sales Forecast Management - How Strong Is Your Revenue Pipeline?

    How accurate are your sales forecasts? I met with a CEO last week who told me that when he cuts whatever ...

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    Keeping Your Sales Role Balanced
    Qualification & Discovery
    Keeping Your Sales Role Balanced

    Do you remember the last time you closed a big deal? Or maybe you closed two or three in a row, on the ...

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    Intelligent Conversations
    Sales Hiring
    Optimizing Your Strategic Alignment for Massive Growth in 2011

    Ensuring your sales force is aligned with your strategies is imperative for massive growth. Start ...

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    Intelligent Conversations
    Sales Hiring
    Optimizing Your Sales Management for Massive Growth in 2011

    Your sales management team is critical to massive growth within your company. Now is the time to ...

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    Intelligent Conversations
    Sales Hiring
    Optimizing Your Sales Force Selection Criteria for 2011

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    Intelligent Conversations
    Sales Hiring
    Optimize Your Sales Force by Mapping Your Sales Process

    A clear sales process is key to optimizing your sales force in 2011. By mapping your sales process you ...

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    Intelligent Conversations
    Sales Hiring
    Optimizing your Sales Team for 2011

    When optimizing your salesforce you must first look at your team to ensure that you have the right ...

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    Intelligent Conversations
    Sales Hiring
    Optimizing Your Salesforce for 2011

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    Sales Tips - Voicemail Strategies
    Prospecting
    Sales Tips - Voicemail Strategies

    Are you frustrated by voicemail? Do you ever feel like your sales calls are getting screened? If you’re ...

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    Optimize Your Sales Team for Massive Results in 2011
    Sales Hiring
    Optimize Your Sales Team for Massive Results in 2011

    With graditude to Dave Kurlan and his team at Objective Management Group, let's talk about the decisions ...

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    What Is Your Sales Team Selling – Transactions or Relationships?
    Retention & Expansion
    What Is Your Sales Team Selling – Transactions or Relationships?

    The next time you review your new accounts report with your Vice President of Sales, pick a few and ask ...

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    Intelligent Conversations
    Sales Methodologies
    The 7 Devastating Sales Mistakes #7-Sales Managers Being Reactive Instead of Proactive

    Sales managers often are so busy running around trying to fix existing problems that they forget to take ...

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    Crucial Step #3 For Hiring a Sales Person
    Sales Hiring
    Crucial Step #3 For Hiring a Sales Person

    Crucial Step #3: Evaluate every candidate with a sales-specific assessment tool and confirm the results ...

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    Crucial Step #2 For Hiring a Sales Person
    Sales Hiring
    Crucial Step #2 For Hiring a Sales Person

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    Crucial Step #1 For Hiring a Sales Person
    Sales Hiring
    Crucial Step #1 For Hiring a Sales Person

    Crucial Step #1: Be very clear about what you want in a sales person. Think carefully about what they ...

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    Intelligent Conversations
    Sales Hiring
    Hiring a Sales Superstar: 3 Crucial Steps

    Congratulations! You finally got your budget to hire a new sales person approved and you’re ready to ...

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    Are Your Sales Managers Controlling Their Emotions?
    Sales Hiring
    Are Your Sales Managers Controlling Their Emotions?

    I was having a conversation with my colleague Tim Hagan this morning about the tendency for sales ...

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    Intelligent Conversations
    Sales Hiring
    How Much Should We Budget for Sales Training?

    If you’re on a calendar year your VP of Sales is probably in the initial research phase of preparing ...

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    Intelligent Conversations
    Sales Hiring
    What do you look for when it comes to hiring a salesperson? | Fuse Workforce

    Listen as sales experts explain what they look for in a sales person. Part Two:

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