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Sales Hiring Framework

Hire the Right People Every Time

Our STAR Hiring Framework empowers you to build a stronger, higher-performing sales team with confidence. Using a proven, structured evaluation process, we help you identify the right candidates through customized sales-specific assessments and targeted interview scorecards.

Every step is designed to align your hiring decisions with your company’s culture, values, and growth goals to ensure you’re not just filling open seats but bringing in people who can make a real impact.

  • phase-dark-icon Custom Hiring Playbook
  • phase-dark-icon Sales Candidate Assessments
  • phase-dark-icon Interview Guides & Scorecards
  • phase-dark-icon Onboarding & Ramp-Up Plans

Features We Offer

Helping You Solve Your Toughest Sales Challenges

 
  • phase-light-icon Accountability Coaching
  • phase-light-icon Sales Framework
  • phase-light-icon Leadership Coaching
  • phase-light-icon Sales Culture Transformation
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Accountability Coaching

Drive Consistency Through Accountability

Accountability is the engine that drives sustainable sales success, and it doesn’t happen by accident. Our Accountability Coaching approach equips your managers to lead with clarity, consistency, and purpose. Through customized coaching rhythms, performance management systems, and structured follow-ups, we help you create a culture where expectations are clear, progress is measured, and growth is continuous.


By reinforcing the right behaviors and providing ongoing support, your leaders will build teams that not only hit their goals but consistently raise the bar.

  • phase-light-icon Weekly and Monthly Accountability Cadence Setup
  • phase-light-icon Manager Coaching Programs
  • phase-light-icon KPI Tracking Systems and Forecast Reviews
  • phase-light-icon Pipeline and Deal Coaching Frameworks
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Sales Messaging & Process Development

Align Your Sales Process with How Your Buyers Buy

We design practical sales processes and messaging frameworks that equip your team to confidently navigate every stage of the buyer’s journey. With clear steps, consistent language, and actionable tools built around how your customers make decisions, your sales team will know exactly how to move opportunities forward and close more deals — faster, easier, and more consistently.

  • phase-light-icon Sales Messaging Frameworks
  • phase-light-icon Custom Sales Process Development
  • phase-light-icon Opportunity Management Tools
  • phase-light-icon Playbooks for Coaching and Deal Reviews
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phase-light-icon Leadership Coaching
Leadership Development & Manager Coaching

Turn Managers into Multiplier Leaders

Your managers set the tone for your entire sales organization, and when they lead effectively, the impact multiplies. Through our Leadership Development and Manager Coaching strategies, we help your leaders build the skills they need to coach, motivate, and develop their teams to peak performance. With stronger managers at the helm, you’ll see faster skill growth, higher team engagement, and a consistent culture of excellence that drives real, measurable results.

  • phase-light-icon Leadership Assessment and Gap Analysis
  • phase-light-icon Manager Coaching Skills Training
  • phase-light-icon 1:1 Leadership Development Plans
  • phase-light-icon Coaching Tools and Templates for Daily Use
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phase-light-icon Sales Culture Transformation
Sales Culture Transformation

Build a Culture That Sells

We help your leadership team ignite a true shift, not just in strategy, but in how people think, act, and perform every day. Instead of relying on pressure or last-minute pushes to meet goals, your team will operate with shared ownership, pride in their work, and a genuine drive to improve.


Managers evolve into coaches who shape conversations around growth, and sales reps learn to self-manage, solve problems faster, and hold themselves to higher standards.

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Client Success Stories

Real Results. Real Growth.

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Glen Dall
Business Coach and Advisor at Apex North Coaching

Mike is a true sales professional, coach, and teacher. His clear and relatable style translates into actionable steps to begin implementing into your business.

Mike Carroll is much more than a sales coach – his work has had a massive impact on our entire company and on me as a leader. Mike has been instrumental in helping us build our sales leadership team and a sales infrastructure that has helped us grow revenue at a level we never thought possible. With Mike’s guidance, we continue to make incremental improvements that drive top and bottom-line growth.

Greg Rosenblatt
Chief Operating Officer, Stark Carpet, New York, New York

Relying heavily on Mike's methodologies and concepts, we grew from $62 million to $92 million with strong margins.

Scott Picket
President of GTH

Mike single-handedly solved my sales gap. Today I approach sales with a confidence I never knew I had.

Keith Upkes
Success Lead at Metronome United