Crucial Step #1:  Be very clear about what you want in a sales person.  Think carefully about what they must be able to do to succeed. 

• Who do they need to call on? 
• How strong will the resistance be? 
• How long is your sales cycle? 
• Will they be working from your office or remote? 
• Will they sell them and move on or develop long-term relationships? 
• How are you going to pay them- Straight commission or mostly salary?  Something in between? 

The more clarity you have around the specific skills your sales superstar will need and the types of challenges they need to have successfully overcome in their immediate past, the better job you’ll do when writing a killer ad to attract the best potential candidates. 

In addition to the next two steps I will also be holding an upcoming webtrack with more in-depth information on “Hiring a Sales Superstar.”  This program will consist of a one hour webinar, followed by 21 days of reinforcement through short e-mails.   By sure to follow the crucial tips I have outlined and attending this webtrack the speed with which your first success will come may completely surprise you.  For more information on “How to Hire a Sales Superstar” please sign up for our upcoming webinar.

Come back on Friday, September 10th for Crucial Step #2!