Whatever it takes.

That's what our clients tell us, but before I share with you what that's in response to let me explain how we define two of the most essential findings we get within our data.

DESIRE

If you've gotten this far you've expressed a certain level of desire. The desire to learn more, to be more, to gain insight, get answers, and see what's possible for you and your company. The first finding of the 21 core competencies we measure when collecting our data is that of desire. How badly the individual or team wants to succeed in sales, sales management, sales leadership, etc.

COMMITMENT

The second finding we measure is that of commitment. Full, unconditional commitment means doing whatever it takes to succeed (morally and ethically), no matter what! According to Dave Kurlan - "The single most important element of the 21 Sales Core Competencies we measure is one of commitment".

A common problem we find in many companies is one of conditional commitment. In other words, the salespeople, sales managers, sales leaders, talent guru's and even executives and owners are committed… but only as long as it's not too difficult or scary, without any discomfort or disagreement in principle with what they must do. 

When salespeople or companies don’t realize that they lack commitment it means that they think that they're doing all they can. They may work extremely hard, but they're not getting the desired results or they may refuse to adapt to new or different ways to do things.

As you may have imaged there's a reason the very best sales teams are the very best. There is a top-down commitment to being successful, mediocrity is a sin against your fellow employees they find a way, no matter what. Some of the scary things we've asked are clients to do consists of:

  • Picking up the phone
  • Banning excuse making
  • Not allowing the managers to close sales
  • Coaching their sales people for development and not just immediate performance
  • Firing under-performers
  • Moving people into the right roles
  • Assessing Sales Candidates and adhering to the recommendation
  • Changing their sales ads
  • Adjusting their hiring process
  • Changing their sales process
  • Holding people accountable
  • Implementing a rigorous 90-day onboarding protocol
  • Ongoing training
  • Only hiring those who will upgrade their team

There more, but I think you get the point. All of the clients we work with have had to do one or a number of the list above and when we've asked if they're willing to take that next steps their response has been: "whatever it takes".

If you're ready to eliminate your frustrations, get answers to your most pressing questions, and willing to do whatever it takes.

Stop waiting and do whatever it takes:

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