Sales Transformation Framework

Every Sales Transformation Program follows our proven framework, fully customized to your team's unique needs. Here's how we help you build sustainable, scalable success.

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Our Proven Framework

Helping You Solve Your Toughest Sales Challenges
  • phase-light-icon Evaluation & Roadmap
  • phase-light-icon Curriculum Development
  • phase-light-icon Coaching & Accountability
  • phase-light-icon Ongoing Growth Support
phase-light-icon Evaluation & Roadmap
Phase 1

A Strong Sales Team Starts with Strong Insights

Before you can scale performance, you need to understand where you stand.

Our Sales Team Evaluation process uncovers hidden gaps, reveals leadership strengths and weaknesses, and builds the foundation for a coaching culture that drives consistent results. With real data, we create a custom Sales Growth Roadmap tailored to your unique team and goals.

  • phase-light-icon Comprehensive Sales Team Assessments using Objective Management Group tools
  • phase-light-icon Leadership effectiveness evaluations and coaching readiness reviews
  • phase-light-icon Sales skills gap analysis across your team and pipeline
  • phase-light-icon Evaluation of existing coaching culture, systems, and accountability structures
  • phase-light-icon Delivery of a customized, actionable Sales Growth Roadmap to guide next steps
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phase-light-icon Curriculum Development
Phase 2

Build a Sales Foundation Your Team Will Actually Follow

In Phase 2, we develop customized sales processes, messaging, and coaching tools designed specifically for your buyers and your business. This is where we lay the foundation for faster ramp-up times, sharper coaching conversations, and consistent execution.

The result? Faster ramp times, better coaching conversations, and more deals closed consistently.

  • phase-light-icon Comprehensive Sales Team Assessments using Objective Management Group tools
  • phase-light-icon Tailored Sales Messaging Frameworks that align with your buyers’ journey
  • phase-light-icon Coaching & Deal Management Tips to improve pipeline conversations
  • phase-light-icon Learning Tracks and Training Resources for faster onboarding and adoption
  • phase-light-icon Leadership Coaching Guides to equip your managers for success
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phase-light-icon Coaching & Accountability
Phase 3

Build a Culture Where Coaching Drives Performance

In Phase 3, we help your managers evolve into coaches; leaders who develop skills, drive accountability, and inspire top performance. Through structured coaching programs and ongoing reinforcement, we embed a system that keeps your pipeline healthy, your forecasts accurate, and your team continually leveling up.

  • phase-light-icon Leadership Coaching Programs to equip managers with real coaching skills.
  • phase-light-icon Weekly and Monthly Accountability Structures to ensure consistent execution and clear expectations
  • phase-light-icon Pipeline Coaching and Forecast Management frameworks to sharpen deal strategy and forecast accuracy
  • phase-light-icon Ongoing Reinforcement through live Deal Clinics, Team Reviews, and Sales Coaching Sessions
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phase-light-icon Ongoing Growth Support
Phase 4

Scale Your Success with Ongoing Growth Support

In Phase 4, we continue supporting your leadership team through advisory services, coaching, and system optimization to create bandwidth and drive continuous improvement. Because we know your business, your team, and your competitive landscape inside and out, we become a trusted strategic partner, helping you adapt, grow, and scale.

  • phase-light-icon Continuous Evaluation and Adjustments Based on Evolving Needs
  • phase-light-icon Advisory Support for Sales Leadership and Sales Managers
  • phase-light-icon Deep Partnership to Provide Bandwidth and Strategic Input
  • phase-light-icon Scalability Programs to help you grow new markets, teams, and territories
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Client Success Stories

Real Results. Real Growth.

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Scott Picket
President of GTH

Relying heavily on Mike's methodologies and concepts, we grew from $62 million to $92 million with strong margins.

Mike Carroll is much more than a sales coach – his work has had a massive impact on our entire company and on me as a leader. Mike has been instrumental in helping us build our sales leadership team and a sales infrastructure that has helped us grow revenue at a level we never thought possible. With Mike’s guidance, we continue to make incremental improvements that drive top and bottom-line growth.

Greg Rosenblatt
Chief Operating Officer, Stark Carpet, New York, New York

Mike single-handedly solved my sales gap. Today I approach sales with a confidence I never knew I had.

Keith Upkes
Success Lead at Metronome United

Mike is a true sales professional, coach, and teacher. His clear and relatable style translates into actionable steps to begin implementing into your business.

Glen Dall
Business Coach and Advisor at Apex North Coaching