Custom Sales Transformation Program

A service best for building high performance sales individuals and teams

What Are You Waiting For?

Transform your Sales Team

If you are committed to doing whatever it takes to transform your sales organization and get the sales team you deserve, a generic, one-size-fits-all sales program will not cut it. We start with data, conducting a detailed Sales Effectiveness and Improvement Analysis that helps us prioritize where to focus first as we work with you to build a custom program. Our transformation process typically takes about six (6) to eight (8) quarters.

Hear What Mike has to Say

Custom Sales Transformation Program

Best for organizations

per year


  • Sales Leadership Development: To help sales managers develop the skills and habits needed for effective coaching, motivation, accountability, pipeline management, leadership, and strategy.
  • Sales Curriculum based on Dave Kurlan's best-selling book Baseline Selling. This simple, straightforward sales process uses a baseball diamond to provide clear milestones in an easy-to-remember, intuitive process. It is highly actionable and easy to customize to YOUR sales environment.
  • Individual Learning Tracks: To address opportunities for growth among the 21 core competencies that drive sales and sales management success. This unique "micro-learning" approach takes less than 15 minutes per week and is designed for busy salespeople who need to grow and develop with ruthless efficiency.
  • Sales Coaching: Provided as ongoing, one-on-one, or in small groups to ensure the practical application of the new skills and habits. We work with your salespeople and managers on an ongoing basis. We build on a solid foundation based on sound theory and follow up with role-playing, examples, problem-solving, tactics, strategy, and real-world examples.
  • Sales Recruiting and Onboarding: Improvements to help build a talent pipeline that reinforces a culture of accountability and eliminates acceptance of mediocrity on your sales team.
  • Blended Learning: Dependant on your team's configuration, the timeline for change, how distributed they are geographic, your sales managers' ability to coach and reinforce the development, and other factors, we will recommend a training and coaching rhythm that may combine live, in-person workshops, live, virtual workshops, individual or small group coaching, self-paced online courses, and individual learning tracks.
  • Checkpoint Feedback: Gathered about 12 months into the program to measure improvement and review development priorities.

*Pricing: Approximately $60,000 to $150,000 per company per year, depending on scope, pace of change, and team size.


Meet with Mike to unlock your team's true sales potential.

Simply book your free session now and take a step towards achieving your sales goals.

Don't Just Take Our Word for It...


Mike Carroll is much more than a sales coach – his work has had a massive impact on our entire company and on me as a leader. Mike has been instrumental in helping us build our sales leadership team and a sales infrastructure that has helped us grow revenue at a level we never thought possible. With Mike’s guidance, we continue to make incremental improvements that drive top and bottom-line growth.

Greg Rosenblatt
Chief Operating Officer, Stark Carpet, New York, New York

Mike is that rare consultant who we actually came to view as a vital TEAM member. Over the years he has shared his expertise teaching and helping us to hire, qualify, manage, and develop our sales team, sales processes, and training platforms. 

Harry Moulopoulos
Partner, Vice President of Sales, Packaging Solutions Inc., Milwaukee, Wisconsin

As CMO and EVP of Business Development, I used Mike’s coaching and input to grow that company by a 49% CAGR for 12 years running. We started at $10 million in annual revenue and grew to $1.2 billion. I then went on to become CEO of a healthcare start up and with Mike’s input as my coach was able to grow that company from zero to $20 million in less than three years. And currently I am President of a telecom services company and last year, relying heavily on Mike’s methodologies and concepts, we grew from $62 million to $93 million with strong margins.

Scott Pickett
President, GTH, Dallas, Texas

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